Some prefer to call a news outlet blindly in order to gather information or pitch a story instead of making an effort to build relationships. However, you will only get your work noticed if you create a relationship.
According to Armon Drysdale, who is a Public Relations consultant, the following are the benefits of growing a relationship with a journalist: 1) The development of a regular relationship with journalists at all the major media outlets in your geographical area is an excellent way of gaining consistent coverage.
Hence, if you want to build a relationship with a journalist in Public Relations, you should start by following a few simple tips.
You should read almost any advice that a journalist gives to PR practitioners in order to get some context.
Ironically – considering how much of our work involves maintaining and improving reputations – PR doesn’t always have the best rep when it comes to ethics.
Some people, because of bad things that they’ve done in the past, have even been called propagandists.
But there’s a big ethical difference between real PR and simple propaganda, and here it is: PR is always solidly rooted in fact.
3) A seasoned journalist at a newspaper always has his/her finger on the pulse of his/her particular beat and hence, he/she can be a kicker card for you.
This journalist frequently has the ear of his/her editor and hence, he/she will enthusiastically turn your pitch into a major story.