On November 17, 2016, Club Penguin announced a new and rebooted mobile version of the game called Club Penguin Island.
The new game will replace the current web version of Club Penguin in early 2017.
Club Penguin was a MMORPG (massive multiplayer online role-playing game) involving a virtual world containing a virtual world containing a range of online gamesand activities, developed by Disney Canada Inc. Players use cartoon penguin-avatars and play in a winter-set virtual world.
After beta-testing, Club Penguin was made available to the general public on October 24, 2005 While free memberships are available, revenue is predominantly raised through paid memberships which allow players to access a range of additional features, (such as the ability to purchase virtual clothing, furniture, and in-game pets called "puffles" for their penguins through the use of in-game currency).
Club Penguin created their first sponsored party in June 2012 with Marvel to promote their new film, The Avengers. In the summer of 2012, Club Penguin was sponsored by Marvel, Shake It Up, and Innocent Smoothies.
In the summer of 2013, Club Penguin teamed up with Pixar Animation Studios to create the Monsters University Takeover, with Lucasfilm to create the Star Wars Takeover, and Disney Channel for the Teen Beach Movie Summer Jam.
Players found by moderators to have broken the Club Penguin rules are punished by a ban lasting from 24 hours to forever depending on the offense.
At least one party per month is held on Club Penguin.
In most cases, a free clothing item is available, both for paid members and free users.
Also, the Coffee Shop is the only place decorated for the Anniversary Parties and where the party hats are given.
The Coffee Shop also contains a portal to the Book Room, a small room with a shelf on one side that links to the Library, an interactive set of books.